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Issue Date | Title | Author(s) |
---|---|---|
20-Sep-1982 | Life insurance corporation of India - a conceptual analysis | Mohan, M. |
20-Sep-1982 | Marketing opportunity analysis | Mohan, M. |
23-Sep-1987 | Personality and biographical differences between male and female managers in the United States and India | Ottaway, Richard N.; Bhatnagar, Deepti |
23-Sep-1988 | Different appeals in Television advertising in India - an analysis (Part B) | Gupta, Nirmal K. |
23-Sep-1988 | Different appeals in Television advertising in India - an analysis (Part A) | Gupta, Nirmal K. |
23-Sep-1988 | Execution styles in Television advertising | Gupta, Nirmal K. |
23-Sep-1987 | Creative strategies in Television advertising in India | Gupta, Nirmal K. |
23-Sep-1987 | Uncertainty of a R & D project | Manglik, P. C.; Tripathy, A. |
23-Sep-1987 | Commercials consumer prefer | Gupta, Nirmal K. |
30-Aug-1980 | Systems documentation - problem or panacea? | Saxena, K. B. C.; Modi, R. |
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