IIMA Institutional Repository: Search

IIMA Institutional Repository

This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.

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Issue Date	Title	Author(s)
25-Jul-2016	Elements of task definition shopping situations: a study of Indian customers in context of products high on haptic salience	Abhishek; Sinha, Piyush Kumar
2014	Business to business marketing: a South-Asian Perspective(11th edition)	Hutt, M.D; Sharma, Dheeraj; Speh, T.W.
2014	Relationship marketing in online retailing - a meta-analytic approach	Varsha, Verma; Sharma, Dheeraj
31-Aug-2010	HPCL: Series of Cases	Dixit, Mukund R.; Jain, Abhinandan K.; Maheshwari, Sunil; Bhat, Ramesh
21-Oct-2003	Quality issues in supply chain: case of Kesar mango in Saurashtra region	Deodhar, Satish Y.; Pandit, P.
2-Sep-2010	Auto Care Centre: Shivranjini	Jain, Abhinandan K.; Dixit, Mukund R.; Bhat, Ramesh; Maheshwari, Sunil
19-Oct-2001	Management simulation game for improving food chains	Prussia, S.; Florkowski, W.; Sharan, Girja; Naik, Gopal; Deodhar, Satish Y.
13-Oct-2017	MakeMyTrip: 2013(A): Problem Definition for Redesigning the Home Page	Jain, Abhinandan K.
13-Oct-2017	MakeMyTrip: 2013(B): Research Design for Redesigning the Home Page	Jain, Abhinandan K.
13-Oct-2017	MakeMyTrip: 2013(C): Redesigning the Home Page	Jain, Abhinandan K.