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Issue Date | Title | Author(s) |
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9-Aug-2023 | A deep-dive analysis on the strategic advantage of using business models to select the most appropriate Go-To-Market (GTM) strategy for domestic inventory-led e-commerce firms. | Raman B B, Rakesh; Kumar, M Monish |
2022 | Understanding the impact on customer engagement with ad sequences | Raghavender, Gurrapu; Vamshikrishna, Avula |
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