IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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| Issue Date | Title | Author(s) |
|---|---|---|
| 23-Mar-2010 | Marketing of fresh water fishes in India | Srivastava, U. K. |
| 1-Oct-2012 | Marketing of Oilseeds and Oils in India: Presents and Future | Srivastava, U. K.; Sah, Abhay |
| 17-Oct-2012 | Marketing of Seeds in India: Status and Issues | Singh, Gurudev; Asokan, S. R. |
| 2015 | Impact of Dynamic Pricing in Organized Retail | S., Kanupradeep; Shaw, Srishti |
| 29-Jul-2014 | Study of switching behaviour under discounts: Strong brand vs. Weak brand | Mittal, Neha; Shekar, Raj; Biswas, Sumeet |
| 30-Jun-2015 | Let's talk #hashtags: increasing numbers of businesses have taken to using hashtags to promote their brands | Bhatt, Vrunda R. |
| 2014 | Cause related marketing - an Indian overview | Kureshi, Sonal; Thomas, Sujo |
| 2019 | Path to sustainability: marketing in Indian startups | Yadandla, Aditya; Sharma, Mehak |
| 2014 | Marketing Management-1 (Slot-6) (End-Slot Exam) (2014-15) | Indian Institute of Management Ahmedabad |
| 2013 | Marketing Management 1 End-Slot Examination (2013) | Indian Institute of Management Ahmedabad |
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