IIMA Institutional Repository: Search

IIMA Institutional Repository

This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.

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Issue Date	Title	Author(s)
1990	Marketing balanced cattle feed in Saurastra and Ahmedabad	Parthasarathy, R.; Gupta, M. K; Cheema, A. S.
1996	Credit card industry and strategies for ANZ Grindlays and Bank of Baroda	Krishnan, Mahadevan; Oke, Prasanna
2015	Impact of Dynamic Pricing in Organized Retail	S., Kanupradeep; Shaw, Srishti
2005	Business strategy for NDTV	Jha, Abhimanyu; Kadian, Ashwani; Meshram, Vidya
1996	Business strategies for the Indian coffee producers to market coffee in the world market	Bhatia, Ashish
29-Jul-2014	Study of switching behaviour under discounts: Strong brand vs. Weak brand	Mittal, Neha; Shekar, Raj; Biswas, Sumeet
1998	Launch of small and innovative packs and their acceptance in Urban and rural markets	Kuloor, Vighnaraj S.; Vinayachandran, S.
1989	Input - mix and marketing of poultry feed	Manchanda, Om Prakash; Prasad, A. V.
1993	Marketing information services	Jagdeo, Mahesh
30-Jun-2015	Let's talk #hashtags: increasing numbers of businesses have taken to using hashtags to promote their brands	Bhatt, Vrunda R.