IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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| Issue Date | Title | Author(s) |
|---|---|---|
| 13-Mar-2010 | Consumption patterns and macromarketing : a radical perspective | Dholakia, Nikhilesh; Fuat Firat, A. |
| 21-Mar-2010 | New marketing in a new environment: some thoughts on a basic restructuring | Dholakia, Nikhilesh |
| 25-Mar-2010 | Growth strategy for tiny and rural industries sector need for marketing orientation | Khurana, Rakesh |
| 3-Jun-2010 | Ashima Attires: Case-Writing Project | Banerjee, Bibek; Raghuram, G. |
| 2-Jun-2010 | Localized and Non-Localized Competition in the Presence of Brand Loyalty | Banerjee, Bibek |
| 4-Jun-2010 | A Study of Marketing strategy of MNC Subsidiaries in India | Venaik, Sunil |
| 4-Jun-2010 | Segmenting Shoppers on their Behaviour | Sinha, Piyush Kumar |
| 22-Jun-2010 | Marketing in Rural India | Mohan, Mahendra |
| 1-Jul-2010 | Some Thoughts on Marketing to EC | Koshy, Abraham; Jain, Abhinandan K. |
| 6-Jul-2010 | Procurement and Marketing of Wheat and Wheat Products | Naik, Gopal |
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Date issued
- 22 2020 - 2023
- 166 2010 - 2019
- 26 2000 - 2009
- 24 1990 - 1999
- 11 1982 - 1989