IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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| Issue Date | Title | Author(s) |
|---|---|---|
| 8-Jun-2010 | Managing Retailing | Sinha, Piyush Kumar; Uniyal, Dwarika Prasad |
| 27-May-2011 | Point of Purchase Communication: Role of Information Search, Store Benefit, and Shopping Involvement | Uniyal, Dwarika Prasad; Sinha, Piyush Kumar |
| 19-Oct-2002 | Deciding where to buy: store choice behaviour of Indian shoppers | Sinha, Piyush Kumar; Banerjee, Arindam; Uniyal, Dwarika Prasad |
| 26-Oct-2005 | Using observation research for segmenting shoppers | Sinha, Piyush Kumar; Uniyal, Dwarika Prasad |
| 29-Jun-2016 | Impact of store format on shopping involvement | Sinha, Piyush Kumar; Uniyal, Dwarika Prasad |
| 2014 | Impact of store format on shopping involvement | Sinha, Piyush Kumar; Uniyal, Dwarika Prasad |
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