IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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| Issue Date | Title | Author(s) |
|---|---|---|
| 19-Oct-2002 | Deciding where to buy: store choice behaviour of Indian shoppers | Sinha, Piyush Kumar; Banerjee, Arindam; Uniyal, Dwarika Prasad |
| 1-Nov-2007 | Consumer learning and store choice | Waterschoot, Walter van; Kenhove, Patrick van; Wulf De, Kristof; Sinha, Piyush Kumar |
| 9-Nov-2008 | Consumer learning and its impact on store format selection | Waterschoot, Walter van; Kenhove, Patrick Van; Wulf De, Kristof; Sinha, Piyush Kumar |