IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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| Issue Date | Title | Author(s) |
|---|---|---|
| 1989 | Effectivness of an advertising compaign for the 'Dairy Fresh Brand' of ice cream and the phenomenon of cross shopping between multiple brands of icecream marketed by Vadilal Enterprises Limited | Shukla, Amit; Iyer, Mahesh |
| 23-Sep-1988 | Different appeals in Television advertising in India - an analysis (Part B) | Gupta, Nirmal K. |
| 23-Sep-1988 | Different appeals in Television advertising in India - an analysis (Part A) | Gupta, Nirmal K. |
| 23-Sep-1988 | Execution styles in Television advertising | Gupta, Nirmal K. |
| 23-Sep-1987 | Creative strategies in Television advertising in India | Gupta, Nirmal K. |