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Issue Date | Title | Author(s) |
---|---|---|
26-Oct-2004 | Store choice in an evolving market | Sinha, Piyush Kumar; Banerjee, Arindam |
25-Oct-2004 | A brand share prediction model based on disparate sources of data from the Mumbai market | Banerjee, Arindam |
25-Oct-2004 | A theory based explanation of differential consumer response to promotions | Jha-Dang, Priya; Banerjee, Arindam |
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