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Issue Date | Title | Author(s) |
---|---|---|
28-Oct-2005 | Measuring consumer preferences for sales promotion schemes in FMCG sector in an emerging market: India | Vyas, Preeta H. |
27-Oct-2005 | Practices, pre-options and avenues of net-based promotions | Kureshi, Sonal; Vyas, Preeta H. |
28-Oct-2005 | Incentive outlay ratios in fast moving consumer goods sector in India | Vyas, Preeta H. |
20-Jul-2005 | Petro retailing sector: evolution and challenges | Vyas, Preeta H.; Vyas, Uditi |