IIMA Institutional Repository: Search

IIMA Institutional Repository

This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.

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Issue Date	Title	Author(s)
2016	Marketing I (MKT1) Term-end Exam (2016-17)	-
2016	Marketing (MKT-2) (Term 2) (2016-17)	-
27-Jun-2016	Marketing is all about the moments of truth	-
Mar-2016	Intention to participate in cause related marketing: influence of cause	Kureshi, Sonal; Thomas, Sujo
Mar-2016	Antecedents and consequences of brand equity: a meta analysis	Pandey, Arpita; Sharma, Dheeraj
2016	Optimization of customized pricing with multiple overlapping competing bids	Dutta, Goutam; Natesan, Sumeetha R.
25-Jul-2016	Elements of task definition shopping situations: a study of Indian customers in context of products high on haptic salience	Abhishek; Sinha, Piyush Kumar
2016	A study on the customer quality perceptions in tensile price Ssenario	Arya, Harsh; Jain, Sejal
2016	Case Study on the Pro Kabaddi league and the U Mumba Team	Ashish, Anamika; Jude, Monteiro Ryan; Raj, Mukund Mohan
2016	Theory of open inclusive innovation for reciprocal, responsive and respectful outcomes: coping creatively with climatic and institutional risks	Gupta, Anil K.; Dey, Anamika R.; Shinde, Chintan; Mahanta, Hiranmay; Patel, Chetan; Patel, Ramesh; Sahay, Nirmal; Sahu, Balram; Vivekanandan, P.; Verma, Sundaram; Ganesham, P.; Kumar, Vivek; Kumar, Vipin; Patel, Mahesh; Tole, Pooja