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Issue Date | Title | Author(s) |
---|---|---|
19-Jul-2002 | Measuring the efficacy of marketing spends | Banerjee, Arindam; Awasthy, Dheeraj |
19-Oct-2001 | WTO and agricultural marketing | Sharma, Vijay Paul |
28-Oct-2005 | Measuring consumer preferences for sales promotion schemes in FMCG sector in an emerging market: India | Vyas, Preeta H. |
27-Oct-2005 | Reconciling Dichotomies in marketing theory and practice | Jha-Dang, Priya; Koshy, Abraham |
1-Nov-2006 | Family and store choice | Sinha, Piyush Kumar; Tripathi, Sanjeev |
2008 | Radio Mirchi Private Limited: Redesigning Product for the Bangalore Market | Jaiswal, Anand Kumar |
21-Oct-2003 | Quality issues in supply chain: case of Kesar mango in Saurashtra region | Deodhar, Satish Y.; Pandit, P. |
19-Oct-2001 | Management simulation game for improving food chains | Prussia, S.; Florkowski, W.; Sharan, Girja; Naik, Gopal; Deodhar, Satish Y. |
23-Jul-2007 | Dead capital and marketing | Sahay, Arvind |
20-Jul-2005 | Look the vendor sponsored my party | Varkkey, Biju |
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