IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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| Issue Date | Title | Author(s) |
|---|---|---|
| 8-Nov-2007 | To be market driven? or to drive the market? that is the question | Sahay, Arvind; Srivastava, Rajendra K. |
| 8-Nov-2007 | Challenges in rural banking | Sahay, Arvind |
| 23-Jul-2007 | Dead capital and marketing | Sahay, Arvind |
| 23-Jul-2007 | Promotions in Indian markets | Sahay, Arvind |
| 23-Jul-2007 | The role of marketing in the organization | Sahay, Arvind |
| 23-Jul-2007 | How marketing of films makes duds profitable | Sahay, Arvind |
| 23-Jul-2007 | Taking an Indian brand to the world | Sahay, Arvind |
| 23-Jul-2007 | Consumer marketing with cricket | Sahay, Arvind |
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