IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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| Issue Date | Title | Author(s) |
|---|---|---|
| 2013 | Godfather Beer | Mishra, Hari; Sinha, Piyush Kumar |
| 2013 | Case of Branding: North Avenue | Sinha, Piyush Kumar |
| 2013 | To Sell Now or Never | Sinha, Piyush Kumar |
| 1-Jan-2013 | Marketing | Baines, Paul; Fill, Chris; Sinha, Piyush Kumar |
| 2013 | Infibeam Internet Retailing | Sinha, Piyush Kumar; Marcolin, Barbara L.; Verma, Varsha; Gupta, Nupur |
| 2013 | Turning Around the Business as Well Creating Sustainability | Sinha, Piyush Kumar; Varkkey, Biju |
| 2013 | Project on Enhancing Healthcare Access in India: An IIMA – Abbott Initiative | Sinha, Piyush Kumar |
| 2013 | Brand Adoption by Retailers that Serve Customers at the Base of Pyramid | Sinha, Piyush Kumar |
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