1. IIMA Institutional Repository

Search


Current filters:


Start a new search
Add filters:

Use filters to refine the search results.

 | 
Results 1-10 of 12 (Search time: 0.005 seconds).
Item hits:
Issue DateTitleAuthor(s)
22-Sep-2020Construction, validation and generalization of SERVSTRESS: a measure for service induced customer stressRoy, Subhadip; Jain, Varsha
7-Sep-2020Celebrity endorsements in destination marketing: a three country investigationRoy, Subhadip; Dryl, Wioleta; Gil, Lucianade Araujo
16-Apr-2022Physimorphic vs. Typographic logos in destination marketing: Integrating destination familiarity and consumer characteristicsRoy, Subhadip; Attri, Rekha
6-Jul-2022I “showroom” but “webroom” too: investigating cross-shopping behaviour in a developing nationRoy, Subhadip; Sharma, Kirti; Choudhary, Sharuti
14-Jul-2022The olfactory experience (in retail) scale: construction, validation and generalizationRoy, Subhadip; Singh, Priyanka
17-May-2022The changing portrayal of children in Indian advertisements: a comparative study of the three decadesRoy, Subhadip; Choudhary, Sharuti
19-Dec-2023Celebrity co-creator or celebrity endorser? Exploring mediating and moderating factors in Marcom decisionRoy, Subhadip; Mishra, Aditya Shankar; Bailey, Ainsworth Anthony
19-Dec-2023Celebrity co‐creator or celebrity endorser? Exploringmediating and moderating factors in Marcom decisionRoy, Subhadip; Mishra, Aditya Shankar; Bailey, Ainsworth Anthony
12-Jan-2024Circular value creation through environmental entrepreneurship initiatives: A case-based explorationMohapatra, Subhalaxmi; Roy, Subhadip; Upadhyay, Arvind; Kumar, Anil
20-Sep-2024Ethicality in B2B service delivery: examining the impact of individual and organisational ethics on firm performance through ethical leadership and climateS., Sreejesh; Roy, Subhadip

Discover