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Issue Date | Title | Author(s) |
---|---|---|
Jun-2019 | Developing an emic scale to measure ad-evoked nostalgia in a collectivist emerging market, India | Jain, Varsha; Merchant, Altaf; Roy, Subhadip; Ford, John B. |
2019 | Socially conscious advertising: examining its effectiveness in the Indian context | Bakshi, Abhinav; Bansal, Tarang |