IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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| Issue Date | Title | Author(s) |
|---|---|---|
| 3-Jun-2010 | Ashima Attires: Case-Writing Project | Banerjee, Bibek; Raghuram, G. |
| 2-Jun-2010 | Localized and Non-Localized Competition in the Presence of Brand Loyalty | Banerjee, Bibek |
| 13-Aug-2010 | Lubol India Limited (B) | Banerjee, Bibek; Raghuram, G. |
| 16-Aug-2010 | Ashima Attires (A) | Banerjee, Bibek; Raghuram, G. |
| 24-Aug-2010 | Oriental Home Products Limited: Sheen Detergent Paste: Developing Communication Strategy for a New Product | Banerjee, Bibek |
| 15-Sep-2010 | 3 - Roses | Banerjee, Bibek; Thachil, Paul |
| 15-Sep-2010 | Rin-Paste | Banerjee, Bibek |
| 9-May-2011 | Place of Origin Effects in Service Quality Perceptions among Indian Consumers | Banerjee, Bibek |