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Issue DateTitleAuthor(s)
3-Jun-2010Ashima Attires: Case-Writing ProjectBanerjee, Bibek; Raghuram, G.
2-Jun-2010Localized and Non-Localized Competition in the Presence of Brand LoyaltyBanerjee, Bibek
13-Aug-2010Lubol India Limited (B)Banerjee, Bibek; Raghuram, G.
16-Aug-2010Ashima Attires (A)Banerjee, Bibek; Raghuram, G.
24-Aug-2010Oriental Home Products Limited: Sheen Detergent Paste: Developing Communication Strategy for a New ProductBanerjee, Bibek
15-Sep-20103 - RosesBanerjee, Bibek; Thachil, Paul
15-Sep-2010Rin-PasteBanerjee, Bibek
9-May-2011Place of Origin Effects in Service Quality Perceptions among Indian ConsumersBanerjee, Bibek


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