IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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| Issue Date | Title | Author(s) |
|---|---|---|
| 19-Oct-2002 | Developing a customer-focus approach to marketing of library and information service | Jambhekar, Ashok; Gupta, Dinesh K. |
| 14-May-2010 | Market Research on Utilization of Management Information in India | Jain, Abhinandan K.; Rama Rao, T. P.; Jambhekar, Ashok |
| 6-Oct-2010 | Understanding marketing approach for libraries | Jambhekar, Ashok |
| 1-Jun-2010 | Manual for Marketing of Information Products and Services | Rao, Srinivas S.; Koshy, Abraham; Rama Rao, T. P.; Jain, Abhinandan K.; Jambhekar, Ashok; Jajoo, B. H. |
| 2-Jun-2010 | Product Design and Test Marketing of Management Information Products/Services | Rao, Srinivas S.; Koshy, Abraham; Rama Rao, T. P.; Jain, Abhinandan K.; Jambhekar, Ashok; Jajoo, B. H. |
| 5-Oct-2010 | Marketing of management information : research at IIMA | Jain, Abhinandan K.; Jambhekar, Ashok; Rao, Srinivas S.; Rama Rao, T. P.; Jajoo, B. H.; Koshy, Abraham |
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