IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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| Issue Date | Title | Author(s) |
|---|---|---|
| 4-Jun-2010 | Segmenting Shoppers on their Behaviour | Sinha, Piyush Kumar |
| 9-Jul-2010 | Marketing in Emerging Economies | Sinha, Piyush Kumar; Oburai, Prathap |
| 9-Jul-2010 | Marketing in Emerging Economies | Oburai, Prathap; Sinha, Piyush Kumar |
| 24-Aug-2010 | Budget Marketing Inc. | Sinha, Piyush Kumar; Raghuram, G. |
| 24-Aug-2010 | Dainik Jagran | Sinha, Piyush Kumar; Koshy, Abraham |
| 26-Aug-2010 | Cool King Limited: To Be or Not to Be in Window Air-conditioner Market (Blue Star Limited) | Sinha, Piyush Kumar; Ravichandran, N. |
| 26-Aug-2010 | Dainik Jagran – Western Uttar Pradesh Assault | Sinha, Piyush Kumar |
| 27-Aug-2010 | Rexroth Bosch (I) Ltd. | Sinha, Piyush Kumar; Dixit, Mukund R. |
| 30-Aug-2010 | Arcus: A Home and Building Store | Sinha, Piyush Kumar |
| 30-Aug-2010 | Prerna Stores: Stores Layout | Sinha, Piyush Kumar; Sood, Vandana |
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