IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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| Issue Date | Title | Author(s) |
|---|---|---|
| 13-Mar-2010 | Consumption patterns and macromarketing : a radical perspective | Dholakia, Nikhilesh; Fuat Firat, A. |
| 21-Mar-2010 | New marketing in a new environment: some thoughts on a basic restructuring | Dholakia, Nikhilesh |
| 25-Mar-2010 | Growth strategy for tiny and rural industries sector need for marketing orientation | Khurana, Rakesh |
| 1998 | Product practices of companies | Chand, Nikhil |
| 11-Sep-2015 | Marketing Management-1 (Mid-Term) (2015) | - |
| 27-Dec-2013 | IIM-A to decode Big B magic in state's tourism | Unnithan, Chitra |
| 14-Dec-2009 | Towards a unified market for trading gilts in India | Varma, Jayanth R. |
| 14-Mar-2010 | Experiences of designing a case based compulsory marketing course for a masters level programme in management | Dixit, Mukund R.; Jain, Abhinandan K. |
| 14-Mar-2010 | Marketing orientation in Indian industry | Mehta, Subhash C.; Joag, Shreekant G. |
| 1999 | A study on the determinants of consumer dissatisfaction | Nair, V. N. Madhusoodanan |
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Date issued
- 22 2020 - 2023
- 40 2010 - 2019
- 12 2000 - 2009
- 20 1990 - 1999
- 6 1986 - 1989