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Issue DateTitleAuthor(s)
3-Sep-2010Divya BhaskarSinha, Piyush Kumar; Anand, Kamaljit
1997Industry wise analysis of trends in advertising and other marketing expenditures and their effectivnessDutta, Rekhia; Dang, Ajay Mohan
27-Jul-2010Expert Advertising AgencyNathan, S. V.; Bhandari, Labdhi R.
27-Jul-2010Expert Advertising Agency - Teaching Note and Case AnalysisNathan, S. V.; Bhandari, Labdhi R.