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Issue Date | Title | Author(s) |
---|---|---|
19-Jul-2002 | Measuring the efficacy of marketing spends | Banerjee, Arindam; Awasthy, Dheeraj |
19-Oct-2002 | Developing a customer-focus approach to marketing of library and information service | Jambhekar, Ashok; Gupta, Dinesh K. |
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