IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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| Issue Date | Title | Author(s) |
|---|---|---|
| 19-Jul-2002 | Measuring the efficacy of marketing spends | Banerjee, Arindam; Awasthy, Dheeraj |
| 19-Oct-2001 | WTO and agricultural marketing | Sharma, Vijay Paul |
| 28-Oct-2005 | Measuring consumer preferences for sales promotion schemes in FMCG sector in an emerging market: India | Vyas, Preeta H. |
| 27-Oct-2005 | Reconciling Dichotomies in marketing theory and practice | Jha-Dang, Priya; Koshy, Abraham |
| 1-Nov-2006 | Family and store choice | Sinha, Piyush Kumar; Tripathi, Sanjeev |
| 2008 | Radio Mirchi Private Limited: Redesigning Product for the Bangalore Market | Jaiswal, Anand Kumar |
| 21-Oct-2003 | Quality issues in supply chain: case of Kesar mango in Saurashtra region | Deodhar, Satish Y.; Pandit, P. |
| 19-Oct-2001 | Management simulation game for improving food chains | Prussia, S.; Florkowski, W.; Sharan, Girja; Naik, Gopal; Deodhar, Satish Y. |
| 23-Jul-2007 | Dead capital and marketing | Sahay, Arvind |
| 20-Jul-2005 | Look the vendor sponsored my party | Varkkey, Biju |
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