IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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| Issue Date | Title | Author(s) |
|---|---|---|
| 1-Jul-2010 | Some Thoughts on Marketing to EC | Koshy, Abraham; Jain, Abhinandan K. |
| 11-Aug-2010 | Splendor Decorative Laminates India Ltd.: Evaluating Market Research Proposals and Selecting Market Research Agency | Koshy, Abraham |
| 24-Aug-2010 | Dainik Jagran | Sinha, Piyush Kumar; Koshy, Abraham |
| 31-Aug-2010 | Spices Board of India: Market Opportunity Analyses for Branded Spices in the Retail Segment in the US Market | Koshy, Abraham; Kureshi, Sonal |
| 31-Aug-2010 | Dettol: Brand Extension Decisions | Koshy, Abraham; Kureshi, Sonal |
| 31-Aug-2010 | Scorpio from Mahindra: Developing Brand | Koshy, Abraham |
| 1-Sep-2010 | Dainik Jagran (A): Towards a New Direction | Sinha, Piyush Kumar; Koshy, Abraham; Singh, Anuj |
| 1-Jun-2010 | Manual for Marketing of Information Products and Services | Rao, Srinivas S.; Koshy, Abraham; Rama Rao, T. P.; Jain, Abhinandan K.; Jambhekar, Ashok; Jajoo, B. H. |
| 2-Jun-2010 | Product Design and Test Marketing of Management Information Products/Services | Rao, Srinivas S.; Koshy, Abraham; Rama Rao, T. P.; Jain, Abhinandan K.; Jambhekar, Ashok; Jajoo, B. H. |
| 5-Oct-2010 | Marketing of management information : research at IIMA | Jain, Abhinandan K.; Jambhekar, Ashok; Rao, Srinivas S.; Rama Rao, T. P.; Jajoo, B. H.; Koshy, Abraham |