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Issue Date | Title | Author(s) |
---|---|---|
2023 | Through the e-looking glass: three essays on influencer marketing, self-discrepancies and consumer behavior | Shehzala |
7-Aug-2023 | Analysis of cold campaign effectiveness in email marketing and WhatsApp marketing | R., Balaji; P., Ilanthirayan |
8-Aug-2023 | Shoppable videos: the untapped gold mine in ecommerce retail. | Bhatia, Richa; Wasad, Nishant |
7-Aug-2023 | The intermingling of Blockchain, Artificial Intelligence and Marketing and its potential impact in future | Rajendra, Amrutkar Rohan; Modi, Piyush |
9-Aug-2023 | A deep-dive analysis on the strategic advantage of using business models to select the most appropriate Go-To-Market (GTM) strategy for domestic inventory-led e-commerce firms. | Raman B B, Rakesh; Kumar, M Monish |