Browsing by Author "Sharma, Rajat"
Now showing items 21-40 of 51
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Ekatvam by tanishq - are soft controversies the best form of advertising?
Sanghi, Akshay Kumar; Nandi, Titas (Indian Institute of Management Ahmedabad, 2020)Arun Narayan, Vice President of Marketing and Retail at Tanishq, was sitting in his study in Bengaluru contemplating the future of Tanishq – the jewellery brand under Titan. Every few seconds, he could hear the faint sound ... -
Evolving consumer behavior with the advent of metaverse
Daniel, Christopher Vijay; Kadhane, Kamini; Bhargava, Bhavesh (Indian Institute of Management Ahmedabad, 2022-09-01)This project's scope is to study the technological advancements in the field of Metaverse by innovative organizations like Meta (erstwhile Facebook), Microsoft, Unity, etc. We will review the retail experiences built by ... -
EVOLVING CONSUMER BEHAVIOR WITH THE ADVENT OF METAVERSE
Daniel, Christopher Vijay; Kadhane, Kamini; Bhargava, Bhavesh (Indian Institute of Management Ahmedabad, 2022-09-01)This project's scope is to study the technological advancements in the field of Metaverse by innovative organizations like Meta (erstwhile Facebook), Microsoft, Unity, etc. We will review the retail experiences built by ... -
Examining the impact of discretionary human resource practices on workplace loneliness implication during home-based telework
Maheshwari, Sudhanshu (Indian Institute of Management Ahmedabad, 2023)"The advancement of information and communication technologies has revolutionized work– life balance in the 21st century by migrating work from traditional office spaces to remote locations. For many, employees, this ... -
Exploration of drivers/challenges of entrepreneurship by understanding customer journey of successful entrepreneurs under I-Hub
Banerjee, Anirudh; Priya, Sonal (Indian Institute of Management Ahmedabad, 2021-09-07)Entrepreneurship in India has been on the rise in recent years; however, the situation is still far from ideal. According to data from the Economic Survey for 2019-20, there was a 12.2% growth in the new firms in the 2014-18 ... -
Exploratory research on designing and marketing to increase the adoption of a mobile application that leverages artificial intelligence & machine learning for wealth management
Naik, Tejavath Mahesh; Singh, Ritesh Kr (Indian Institute of Management Ahmedabad, 2019)Exploratory research on designing and marketing to increase the adoption of a mobile application that leverages artificial intelligence and machine learning for wealth management in India. The major objectives were to gauge ... -
Impact of Anti-Covid Policies on Consumer Behavior in the Premium Hotel Industry
Singh, Nikita; Singhvi, Rachhit Kumar (Indian Institute of Management Ahmedabad, 2021-12-14)People are thinking twice before stepping out of their homes be it buying vegetables, resuming work from office, etc. Consumers have become more health-conscious and gives utmost importance to hygiene and safety. The same ... -
Impact of using AI/ML-based virtual assistants 'chatbots'
Konidala, Kalyan Srinivas; Bhimana, Ramakrishna (Indian Institute of Management Ahmedabad, 2022-03-21)A chatbot is a virtual assistant designed to incorporate artificial intelligence and machine learning algorithms to provide an interactive experience to resolve customer queries over the internet. The revolution of chatbots ... -
Influence of automated service interaction (Chat Bots) in customer retention and acquisition
Sharma, Rajat; Bhilware, Shweta (Indian Institute of Management Ahmedabad, 2023-08-08)In recent times, there has been a rapid increase in the number of e-commerce platforms providing some or other kind of automated customer service to its customers. Right from the point a customer starts interacting with ... -
Leapclub.in-marketing and branding strategy for D2C vertical
Tak, Arpit; Sharma, Ayush; Garg, Lokesh (Indian Institute of Management Ahmedabad, 2022-12)Leap Club is an online marketplace and a rapidly growing brand for environmentally friendly and ethically produced products. They are on a mission to provide healthy, pesticide free and preservative free products to each ... -
A Means-End Approach to Understand the Role of Values as Motivations of Sustainable Consumption Behaviour
Sharma, Rajat; Jha, Mithileswar (Indian Institute of Management Ahmedabad, 2013)With recent increased interest in understanding sustainable consumption behaviour of people, there is need to explore the value motives behind sustainable buying behaviour of consumers. Using means-end approach, an ... -
Oil refinery simulation: a working model
Sharma, Rajat; Chhajer, Saurabh; Gupta, Siddhartha (Indian Institute of Management Ahmedabad, 2012-09-14) -
Paper on the vision, marketing & operation strategies, growth plan, and financial viability of the car service startup – “Beficaar”
Saha, Kaushik; Agarwal, Kunal; Jha, Ritesh Kumar (Indian Institute of Management Ahmedabad, 2022-12)The Indian automotive industry ranks 4th globally with respect to the valuation of the Automobile Industry in India, 2021 (Automobile Industry in India, 2021). Currently, the Indian automobile industry contributes 7.1% to ... -
Perception of gen X consumers towards online behavioural advertising
K C, Bala Abirami; K, Premnandhakumar (Indian Institute of Management Ahmedabad, 2020)Online Behavioural Advertising (OBA) collects data from the users and displays advertisements based on the data's insights, making the ads relevant to the users. There are perceived benefits like personalization & customization ... -
Reinventing educational organisations
Sharma, Rajat (Orient BlackSwan, 2016)Indian organisations are more complex than organisations elsewhere, because of the unique cultural, economic and political contexts to which they belong. They present a diverse mix of new and old, religious and secular, ... -
Reinventing the universal structure of human values: development of a new holistic values scale to measure Indian values
Sharma, Rajat (SAGE Publications, 2021-04-21)This article investigates the universal values scale, Schwartz Value Survey (SVS) for its applicability to measure cultural context-specific values. The study establishes a need to construct a new scale by identifying and ... -
Student perception and behaviour in response to the sudden rise in online education due to the COVID-19 pandemic
Patel, Darshan; Bhageria, Srishti (Indian Institute of Management Ahmedabad, 2020)As the education sector struggles to fight with the COVID-19 crisis, students’ behaviour and perceptions towards e-learning are witnessing a significant shift. Students from diverse backgrounds and across all levels are ... -
Study of factors affecting consumer attitude in food delivery apps (FDAs)
Banerjee, Ambar; Kundu, Somen (Indian Institute of Management Ahmedabad, 2020)With the advent and upsurge of the cheap and affordable 4G technology in less than a decade, soaring smartphone users, appealing food offerings, and convenience of ordering food online drive the Food tech Market in India. ... -
Study on aspects that make social media content like dangerous online challenges go viral and trigger consumers
G., Cibita; Diwan, Devyani (Indian Institute of Management Ahmedabad, 2020)Today, internet challenges are one of many fads and sensations that occur online. Because of their popularity and reach, brands and other interest groups gain awareness on the content they are promoting. This research was ... -
A study on urban company
Suri, Tejaswini (Indian Institute of Management Ahmedabad, 2020)India’s move towards a digital economy impacted every business category in some way or the other. Major drivers for this market are the growing m- commerce platform and increasing smartphone and internet penetration. ...