Browsing by Title
Now showing items 23942-23961 of 24944
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Using narrative analysis to evaluate the political communication adopted by a leading political outfit (AAP) in the Delhi elections (assembly) in 2015 and 2020
(Indian Institute of Management Ahmedabad, 2020)With the increase in internet connectivity in India, political parties are increasingly turning to new mediums of campaigning like YouTube to further their political narrative. We aim to analyze the electoral campaign ... -
Using narratives in creativity research: handling the subjective nature of creative process
(Nova Southeastern University, 2017)For most of us, creative processes are those which can produce outcomes that are capable of being judged ascreative. The outcome-centric recognition of creativity has heavily downplayed the process-perspective ofcreativity ... -
Using Neural Networks and Machine Learning to explain Impact of Predictors in a Classification Scenario
(Indian Institute of Management, Ahmedabad, 2015)This paper as an attempt in predicting the winning probability of a deal using two different methods multinomial logistics model and neural networks (NN) model. The objective of the study is to find out the relevant ... -
Using observation research for segmenting shoppers
(2005-10-26)This study uses observation of shopping behaviour as a method for developing shopper segments. Shoppers were observed at different stores and based on the behavioural cues they were classified into six segments. The study ... -
Using personality traits to explain consumer behaviour: an experical examination
(2010-03-12)The use of personality theory in consumer behaviour research has met with more disappointments than success. The belief that individual differences in brand preference or choice behaviour are caused by personality differences ... -
Using Qualitative and Quantitative Methods to Investigate Patterns in Marketing Channels and International Marketing Strategies
(2009-09-02)Changed agenda and paradigms require marketing’s research methods and tools of enquiry to reflect fully the need to intensify theory-building programmes. We examine the evolution of the case research strategy in the context ... -
Using real options pricing analysis to evaluate information technology project investments
(Indian Institute of Management, Ahmedabad, 2000-09) -
Using shareholder value analysis for business level analysis: a case study of Arvind Mills Limited
(Indian Institute of Management, Ahmedabad, 1996) -
Using transaction utility approach for retail format decision
(2009-12-12)Transaction utility theory was propounded by Thaler to explain that the value derived by a customer from an exchange consists of two driveras : Acquisition Utilities and Transaction utilities. Acquisition utility represents ... -
Using visual media (films, documentaries, TV shows, clips) to augment teaching elements of organizational behavior
(Indian Institute of Management Ahmedabad, 2018)This report depicts how visual media can be used to simplify and aid in teaching organizational behavior(OB) topics. We started out with identifying crucial OB topics and grouped them under three categories: Individual, ... -
Using ‘appreciative inquiry’ in India to improve infection control practices in maternity care: a qualitative study
(Co-Action Publishing, 2015)Background Infections acquired during childbirth are a common cause of maternal and perinatal mortality and morbidity. Changing provider behaviour and organisational settings within the health system is key to reducing ... -
Usmanabad Seed Enterprise (C)
(2010-08-04) -
Utilising the rural educated as change agents
(2010-03-13)The use of television and more recently of space communication has become an integral part of rural development programmes. If this medium can effectively communicate the many messages that are essential for rural education. ... -
Utility function for airline travel in Nepal and its comparison with India
(International Journal of Revenue Management, 2019)The competition in the airline market provides an airline passenger with ample open choices to evaluate before finalising a travel decision. The final travel decision is an outcome of a consideration of multiple parameters. ... -
Utility theory and participation in unfair lotteries
(1978-12-12)Since the development of the expected utility maxim by von Neumann and Morgenstern [2], attempts have been made to provide a rational explanation for the observed behavior of individuals under uncertainty. One aspect ... -
An utility-based storage assignment strategy for e-commerce warehouse management
(2019 International Conference on Data Mining Workshops (ICDMW), 2019)Order picking is one of the most labor intensive and time consuming parts of e-commerce warehouse order management. An effective solution to the item storage assignment problem can significantly improve the efficiency of ... -
Utilization of digital marketing in the FMCG sector
(Indian Institute of Management Ahmedabad, 2020)New channels of communicating, selling and buying are implemented so rapidly, that it is hard to keep up with the speed. For individuals, it may be considered a problem but for companies, it is something to worry about. ... -
Utilization of transportation units: an optimal allocation study
(Opsearch, Vol.17(1), Pp.33-40., 1980-03)