Browsing by Author "Kaul, Asha"
Now showing items 41-54 of 54
-
Managing corporate reputation-insights from Bhagvad Gita
Hegde, Mithila; Porwal, Saumya; Agarwal, Umang (Indian Institute of Management Ahmedabad, 2018)The Bhagavad Gita propounds timeless wisdom and philosophy, beautifully communicated in the form of prose, in the midst of battlefield. The importance of the text places it among the ‘prasthantrayi’, that is, the three ... -
Motorola Mobile Devices Division: Turn Up or Spin Off
Kaul, Asha; Atmaja, V. (2010-09-08) -
Motorola Mobile Devices Division: Turn Up or Spin Off (Teaching Note)
Kaul, Asha; Atmaja, V.; Taneja, Pankaj (2010-09-08) -
Nestle entangled! Braving the Maggi Noodle Crisis in India
Kaul, Asha; Chaudhri, Vidhi (2016-06-15)The case describes the Maggi debacle faced by Nestle in India. On May 21, 2015, the Food and Drug Administration (FDA) ordered Nestle India to recall Maggi after confirming presence of high levels of lead and Mono Sodium ... -
Nestle entangled! Braving the Maggi Noodle Crisis in India: A Teaching Note
Chaudhri, Vidhi; Kaul, Asha (Indian Institute of Management Ahmedabad, 2016-06-15) -
Perceptual differences: men and women @ work
Kaul, Asha (2011-05-03) -
Playing the game of communication: enhancing skills through a reading of literature
Kaul, Asha; Pandit, Anuradha (Vikalpa: The Journal for Decision Makers, 2008-11-10)Managerial communication/conversation in organizations is difficult to capture in its complexities. Even if attempts are made, the outcome is rarely, if ever, natural and spontaneous. How then do we proceed with an ... -
Social media: the new mantra for managing reputation
Kaul, Asha; Chaudhri, Vidhi (VIKALPA: the Journal for Decision Makers, 2015) -
Strategic alignment
Kaul, Asha; Desai, Avani (Sage, 2016-06) -
Study of Influencing Strategies in Vertical Communication Chain at Pepsi
Kaul, Asha (2010-06-04) -
Study of speech act theory in upward influencing in an Indian workplace
Kaul, Asha; Brammer, Charlotte (2004-10-25) -
Tweet content analysis of Indian consumer companies - a novel approach
Aditya, Dhavala VS; Sharma, Eeshaan (Indian Institute of Management Ahmedabad, 2020)The rising popularity of social media has completely transformed the way corporate organizations communicate and interact with their stakeholders. Communication via social media platforms has allowed companies to develop ... -
Use of social media in crisis communication
Kaul, Asha; Desai, Avani (Sage, 2016-06) -
Using narrative analysis to evaluate the political communication adopted by a leading political outfit (AAP) in the Delhi elections (assembly) in 2015 and 2020
Shinghal, Naman; Tikoo, Siddharth (Indian Institute of Management Ahmedabad, 2020)With the increase in internet connectivity in India, political parties are increasingly turning to new mediums of campaigning like YouTube to further their political narrative. We aim to analyze the electoral campaign ...