Browsing by Author "Jaiswal, Anand Kumar"
Now showing items 21-40 of 60
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Discovery IQ by GE: Launching Super Value PET/CT Scanner: A Teaching Note
Malodia, Suresh; Jaiswal, Anand Kumar (Indian Institute of Management Ahmedabad, 2018-02-02) -
Effect of organisational culture on employer branding and resultant employee brand equity in the private banking sector
Kaur, Rajwinder; Pingle, Sameer; Jaiswal, Anand Kumar (Emerald Insight, 2024-02-15)Purpose This research aims to investigate the relationship between employer branding and its antecedent organisational culture within the context of the private banking sector. The study also investigates the relationship ... -
Effect of relationship and transactional characteristics on customerretention in emerging online markets
Jaiswal, Anand Kumar; Niraj, Rakesh; Park, Chang Hee; Agarwal, Manoj K. (Elsevier, 2018-12)Trust is important for maintaining customer relationships in online retailing, as customers have only a virtualconnection with sellers. This is especially true in online markets of emerging economies, given their lack of ... -
Electronic marketplaces under conditions of oligopsony and relational marketing – an empirical exploration of electronic agricultural markets in India
Argade, Aashish; Laha, Arnab Kumar; Jaiswal, Anand Kumar (Springer, 2022-04-20)Benefits of electronic marketplaces across diverse, largely consumer-facing, competitive industries have been in the form of lower transaction costs, transparent price discovery, and improved coordination. This article ... -
Essays on navigating fake reviews and enhancing trust in e-commerce websites
Kumar, Srishti (Indian Institute of Management Ahmedabad, 2024)The continued prevalence of fake reviews in the online marketplace poses a pervasive challenge impacting consumers, businesses, and online platforms. Fake reviews deviate from honest evaluations, potentially distort ... -
Examining mediating role of attitudinal loyalty and nonlinear effect in satisfaction - behavioural intentions relationships
Jaiswal, Anand Kumar; Niraj, Rakesh (2012-09-07)Purpose – This paper aims to examine the mediating role of attitudinal loyalty in the relationship between satisfaction and customer behavioral intentions such as willingness to pay more and internal and external complaining ... -
Examining mediating role of attitudinal loyalty and nonlinear effects in satisfaction‐behavioral intentions relationship
Niraj, Rakesh; Jaiswal, Anand Kumar (Journal of Services Marketing, Vol. 25 (3), pp.165-175., 2011-06)This paper aims to examine the mediating role of attitudinal loyalty in the relationship between satisfaction and customer behavioral intentions such as willingness to pay more and internal and external complaining ... -
Examining the Nonlinear Effects in Satisfaction-Loyalty-Behavioral Intentions Model
Jaiswal, Anand Kumar; Niraj, Rakesh (2009-08-07)Extant research has widely investigated linear functional forms in satisfaction and loyalty models. Though complex nonlinear nature of satisfaction loyalty link is suggested by several researchers, few attempts have been ... -
Fortune at the Bottom of the Pyramid: An Alternate Perspective
Jaiswal, Anand Kumar (2009-08-03)The Bottom of the Pyramid (BOP) has emerged as one of the dominant ideas in business. Cognizant of the overwhelming attention BOP has attracted and its potential impact on the billions of the poor and on managerial practices, ... -
The fortune at the bottom or the middle of the pyramid?
Jaiswal, Anand Kumar (Innovations, 2008-11-10)The Bottom of the Pyramid (BOP) has emerged as a dominant concept in business, propelled by C. K. Prahalad’s The Fortune at the Bottom of the Pyramid. 1 Given the enormous attention the concept has attracted, it has the ... -
Framework for Holistic Healthcare Management
Jaiswal, Anand Kumar (Indian Institute of Management Ahmedabad, 2013)Gaps between need, demand, and supply are pervasive in healthcare. In order to improve healthcare delivery worldwide through radical redesigning, such gaps need to be systematized and tackled through a holistic approach. ... -
India’s fight for the ventilators
Gupta, Deepak (Indian Institute of Management Ahmedabad, 2020)BoP segment is a very underserved segment and not many companies focus on this market segment due to their limited purchasing capacity and sensitivity towards the price. Also, these markets lack the proper infrastructure ... -
The influence of marketing on consumption behavior at the bottom of the pyramid
Jaiswal, Anand Kumar; Gupta, Shruti (Emerald Group Publishing Limited, 2015)Purpose – This paper aims to explore the nature and degree to which marketing affects consumption behavior of bottom of the pyramid (BOP) population. The objective of the study is to examine, identify and explain aspects ... -
Instrumental leadership as a determinant of salesperson performance: applying the extended full range leadership theory (FRLT)
Motiani, Manoj (Indian Institute of Management Ahmedabad, 2014)Salesperson performance plays an important role in determining the success of an organization. Due to of rapidly changing technology, increasing competition and rising customer expectation, the job of a salesperson continues ... -
Integrating poverty alleviation and environmental protection efforts: A socio-ecological perspective on menstrual health management
Angeli, Federica; Jaiswal, Anand Kumar; Shrivastava, Saumya (Elsevier, 2022-12-01)Apt menstrual health management is crucial to the livelihood of low-income, bottom of the pyramid (BOP) women as well as to environmental conservation. However, knowledge is still scant about the factors underpinning women's ... -
An Integrative Delineation of the Determinants of Dynamic Capabilities: A Study in the Information Technology Industry.
Pathak, Atul Arun (Indian Institute of Management Ahmedabad, 2015)Dynamic capabilities are the capabilities of an organization to systematically change its resources base by sensing opportunities and making appropriate and timely decisions (Barreto, 2010; Teece, Pisano, & Shuen, 1997; ... -
Investigating a comparative evaluationapproach in explaining loyalty
Jaiswal, Anand Kumar; Lemmink, Jos G.A.M. (Emerald, 2017)Purpose–The purpose of this paper is to examine the superiority of comparative evaluation or relativeattitudinal measurement approach in which the respondent evaluates one object with direct comparison withother objects. ... -
Marketing in emerging economies
Banerjee, Arindam; Jaiswal, Anand Kumar (Indian Institute of Management, Ahmedabad, 2017) -
Note on Brand Extensions
Jaiswal, Anand Kumar; Srivastava, Arpita; Kothari, Dhwani (2010-09-06) -
"Parle Bisleri at Crossroads."
Palan, Harit; Jayaswal, Sachin; Jaiswal, Anand Kumar (2012-09-12)