The case relates to the problem of a small entrepreneur who wants to capture and exploit a large latent market of safety devices for fall protection. The acceptability of these products has been confined to a few organizations ...

The study examines application of communication in influencing attitude which turn habitual and therefore difficult to change. It tests the effectiveness of appeals based on information processing theory vis-ॆ-vis educative ...

This note traces the history of tourism behaviour, and depicts the current significance of the industry in terms of both traffic volume and receipts in money terms. It also explains the significance of the phenomenon in ...