Browsing by Author "Oburai, Prathap"
Now showing items 21-24 of 24
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The Unstoppable Journey: Transformation of Apollo Tyres Ltd.
Varkkey, Biju; Koshy, Abraham; Oburai, Prathap (2010-09-13)Apollo Tyres Limited was started in 1974 by an entrepreneur, Ranauq Singh, plagued with poor quality and labour problems at its mother plant in Kerala, the business did not take off well. His son, Onkar Kanwar introduced ... -
Used car market in India, current trends and future prospects: a new entrant's perspective
Kumar, Arun; Vig, Ashwin (Indian Institute of Management Ahmedabad, 2005) -
Using Qualitative and Quantitative Methods to Investigate Patterns in Marketing Channels and International Marketing Strategies
Oburai, Prathap; Wai, Chew Kok; Baker, Michael J. (2009-09-02)Changed agenda and paradigms require marketing’s research methods and tools of enquiry to reflect fully the need to intensify theory-building programmes. We examine the evolution of the case research strategy in the context ... -
Woman's sports wear market and entry strategy - India
Mohril, Poorva; Mane, Ajay M. (Indian Institute of Management Ahmedabad, 2005)