Browsing by Author "Tripathi, Sanjeev"
Now showing items 21-40 of 52
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Impact of Overlapping Price Ranges on Psychological Price Perception: Revisiting The Range Theory of Pricing
Jaikumar, Saravana (2016)The context in which a product is seen has an impact on the behavior of consumers. Specifically the impact of the context provided by the most and least extreme values, i.e., the range of stimuli presented has been well ... -
Introduction to Marketing Process: In-Class Exercise
Tripathi, Sanjeev; Abhishek (2010-09-13) -
Introduction to Marketing Process: In-Class Exercise (Teaching Note)
Tripathi, Sanjeev; Abhishek (2010-09-13) -
An investigation on the effect of priming in economic games
Tripathi, Sanjeev (Serials Publications, 2016)The paper examines whether priming has an effect on offer sizes and acceptance in economic games. We examine the effect of priming for both dictator as well as ultimatum games. We prime the participants in economic games ... -
Olympic medals: understanding the drivers of olympic success
Banerjee, Ajeeta; Yadav, Jagriti; Shalini (Indian Institute of Management Ahmedabad, 2016) -
Ordering effect of alphabets and numbers in alphanumeric brand names
Tripathi, Sanjeev; Saravana, Jaikumar (Association for Consumer Research, 2014)This paper explores the effects of cause-related marketing campaigns that require participation and effort from the consumer, a campaign element that has received little research attention. We examine the effects of effort ... -
Organisation policies and performance of professional sports leagues: a comparative study
Sarangi, Abilesh; Krishnamurthy Rao, Anand; Anand, R. (2014-08-18) -
Past imperfect or present perfect: How dynamic ranks influence consumer perceptions
Tripathi, Sanjeev; Pandey, Arpita; Jain, Shailendra Pratap (Association for Consumer Research, 2020)Lists that rank brands and firms tend to be dynamic. Across four studies, we show that consumers reward (vs. penalize) firms that move up (vs. down) these lists. This effect is stronger (vs. weaker) amongst consumers who ... -
A perceptual study of event-based discounting measures
Priyam, Sumit; Jain, Utkarsh (Indian Institute of Management Ahmedabad, 2016) -
A perceptual study of event-based discounting measures
Priyam, Sumit; Jain, Utkarsh (Indian Institute of Management Ahmedabad, 2016) -
Pro-Kabaddi league
Rohit, N. R. N.; Chauhan, Rashmi; Agrawal, Rakshit U. (Indian Institute of Management Ahmedabad, 2015) -
South Asian Games: The dash to the North East
Tripathi, Sanjeev (Indian Institute of Management Ahmedabad, 2016-05-10)The South Asian Games (SAG) is a multi-sport event with eight countries competing in it: India, Pakistan, Sri Lanka, Bangladesh, Nepal, Bhutan, Maldives and Afghanistan. The 12th SAG was held in India in Guawhati and ... -
South Asian Games: The dash to the North East: A Teaching Note
Tripathi, Sanjeev (Indian Institute of Management Ahmedabad, 2016-05-10) -
Sports marketing in India - Bangaluru Football Club
Jaiswal, Deepam Kumar; Patil, Sumith Prakash (Indian Institute of Managment Ahmedabad, 2014) -
Store price image: the role of non-price factors
Tripathi, Sanjeev (Serials Publications, 2016)Price is a critical factors in purchase decision. However, a customer first needs to choose a store before they choose to buy a product. Since price of individual products might vary across stores consumers often construct ... -
A strategic view of refurbished goods
Roy, Pinaki (Indian Institute of Management Ahmedabad, 2018)‘Refurbished goods’ are goods that are deemed unfit for sale at full price for a variety of reasons regarding their perceived or actual quality deficiency. These goods are then ‘refurbished’ i.e. brought back to full ... -
A study of celebrity brand endorsements on Twitter
Roy, Niloy; Prakash, Mayank; Chaturvedi, Prateek (Indian Institute of Management Ahmedabad, 2015) -
A study of celebrity brand endorsements on Twitter
Prakash, Mayank; Roy, Niloy; Chaturvedi, Prateek (Indian Institute of Management Ahmedabad, 2014) -
Study of consumer decision making through ultimatum games
Chaudhari, Prathamesh (Indian Institute of Managment Ahmedabad, 2014) -
A study of football fan's reactions to player transfers
Raj, Mukund Mohan; Jude, Monteiro Ryan; VG, Arvind (Indian Institute of Management Ahmedabad, 2016)