Browsing by Author "Abhishek"

Now showing items 41-52 of 52

    • Saath - A Social Enterprise 

      Sinha, Piyush Kumar; Bhamoriya, Vaibhav; Abhishek (2011-05-09)

    • Saath-A Social Enterprise 

      Sinha, Piyush Kumar; Bhamoriya, Vaibhav; Abhishek (2010-09-08)
      SAATH is an Ahmedabad based NGO that works for the slum dwellers. Over the years, it has been able to develop programmes that have brought changes in the lives of its beneficiaries. It stands different from other NGOs in ...

    • Safewithme Inc. 

      Abhishek (Indian Institute of Management, Ahmedabad, 2014)
      Safewithme Inc. (SI) is a leading manufacturer and marketer of healthcare products. Mr. Arun Jain, the Marketing Manager of SI, has received information about an upcoming trade promotion scheme by a competitor of SI. In ...

    • Sewa 

      Sinha, Piyush Kumar; Abhishek; Bhamoriya, Vaibhav (2010-09-03)

    • Shradhanjali.com: New Address for Memories of our Ancestors 

      Ghura, Amarpreet Singh; Abhishek (Indian Institute of Management Ahmedabad, 2016-10-10)
      This case describes a situation in which Vivek Vyas and Vimal Popat conceive an idea to start an online obituary advertising platform while returning from a sales call. Vyas and Popat then discuss the ways to start the ...

    • Shradhanjali.com: New Address for Memories of our Ancestors: A Teaching Note 

      Ghura, Amarpreet Singh; Abhishek (Indian Institute of Management Ahmedabad, 2016-10-10)

    • Spice Jet Big Sale Offer – Adding Spice to Air Travel 

      Abhishek (Indian Institute of Management, Ahmedabad, 2013)
      SpiceJet came out with Big Sale offer in January 2013 in which the company offered 10 lakh air tickets for Rs. 2013 to travellers in Indian domestic civil aviation market. The promotion, aimed at increasing passenger load ...

    • "Tradition & Taste: Exploring Consumers’ Changing Attitude" 

      Das, Gopal; Abhishek; Varshneya, Geetika ("Tradition & Taste: Exploring Consumers’ Changing Attitude: A Teaching Note", 2016-07-11)
      This case depicts a managerial problem faced by Tradition and Trust, a traditional sweet and snack manufacturer, which is 100 year old family business manufacturing, retailing and exporting rewri, gajjak, sweets, namkeens ...

    • "Tradition & Taste: Exploring Consumers’ Changing Attitude: A Teaching Note" 

      Das, Gopal; Abhishek; Varshneya, Geetika (Indian Institute of Management Ahmedabad, 2016-07-11)

    • Unnati Stores- Punjab 

      Sinha, Piyush Kumar; Abhishek (2011-05-09)

    • Villgro Innovation Marketing Private Limited: Addressing the Last Mile Delivery Problem 

      Abhishek; Bhamoriya, Vaibhav (Indian Institute of Management, Ahmedabad, 2013)
      Ashutosh Sinha is managing VIMPL as rural distribution business involving Villgro stores and village level entrepreneurs (VLE). After spending two years in evolving the business model which provides sustainable products ...

    • Will you buy if others touch it? Evaluation of products touched by others during shopping 

      Abhishek (Indian Institute of Management Ahmedabad, 2015)
      Research on multisensory nature of consumption has highlighted importance of smell, taste, and touch during product evaluation and subsequent purchase decisions. While sensory cues have a role to play in evaluation of ...