Browsing by Author "A, Prasanthkumar"

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    • Analysis of brand ~ anti-advertising fit 

      A, Anu Ranjana; A, Prasanthkumar (Indian Institute of Management Ahmedabad, 2022)
      An average modern consumer is exposed to more than 5000 ads on daily basis. In a quest to making impressions & securing consumer attraction, over the years, brands have been exploring multiple channels to reach end users. ...

    • Ideation module submission auction-based pricing in service industries 

      Gupta, Aditya; A, Prasanthkumar (Indian Institute of Management Ahmedabad, 2023-07-14)
      Hotel booking has become a rather seamless process (and for some people, enjoyable) with the increasing prominence of OTAs and Online Booking Portals operated by hotel chains. This has increased the competition that customers ...