Browsing by Author "A, Prasanthkumar"
Now showing items 1-2 of 2
-
Analysis of brand ~ anti-advertising fit
A, Anu Ranjana; A, Prasanthkumar (Indian Institute of Management Ahmedabad, 2022)An average modern consumer is exposed to more than 5000 ads on daily basis. In a quest to making impressions & securing consumer attraction, over the years, brands have been exploring multiple channels to reach end users. ... -
Ideation module submission auction-based pricing in service industries
Gupta, Aditya; A, Prasanthkumar (Indian Institute of Management Ahmedabad, 2023-07-14)Hotel booking has become a rather seamless process (and for some people, enjoyable) with the increasing prominence of OTAs and Online Booking Portals operated by hotel chains. This has increased the competition that customers ...