Browsing by Author "Abhishek"

Adoption of sensor based communication for mobile marketing in India

Abhishek; Hemchand, S. (Emerald Group Publishing Ltd., 2016)

Purpose – This paper aims to explain the applications of sensor-based communication in mobile marketing and how understanding its fast growth is important for marketers. Design/methodology/approach – The paper draws from ...

BigBasket.Com: Redefining the Business Model

Thomas, Sujo; Abhishek; Vatavwala, Sanket; Sinha, Piyush Kumar (Indian Institute of Management Ahmedabad, 2017-07-28)

BigBasket.com had emerged as one of the major players in highly competitive Indian online grocery retailing market by employing inventory based model. On 22 March 2016, Big Basket had secured Series D funding worth USD 150 ...

BigBasket.Com: Redefining the Business Model: A Teaching Note

Thomas, Sujo; Abhishek; Vatavwala, Sanket; Sinha, Piyush Kumar (Indian Institute of Management Ahmedabad, 2017-07-28)

Bihartimes.com (A)

Sinha, Piyush Kumar; Abhishek (2011-05-09)

BloombergQuint: Growing Users with WhatsApp

Abhishek; Mukherjee, Saral (Indian Institute of Management Ahmedabad, 2019-03-13)

BloombergQuint (BQ) was started as a collaboration between Quintillion Media (QM) and Bloomberg in April 2016. In the competitive landscape of business news broadcasters in India, it started by providing stock updates, ...

BloombergQuint: Growing Users with WhatsApp: A Teaching Note

Abhishek; Mukherjee, Saral (Indian Institute of Management Ahmedabad, 2019-03-13)

Broadening the concept of sustainability and measuring its impact on firm’s performance

Kumar, Bipul (Indian institute of management Ahmedabad, 2014)

The consumer environmentalism has grown significantly due to issues triggered by environmental disasters, protests by activists, and environmental education (Mclntosh, 1991; Straughan & Roberts, 1999; Chen, 2010). The ...

Broadening the concept of sustainability and measuring its impact on firm’s performance

Kumar, Bipul; Sinha, P. K.; Shukla, P. R.; Abhishek (2013-11-26)

There is an enhanced awareness among the firms regarding the impact of their marketing and business activities on the environment and society largely due to consumer education, the role of activists and aftermath of some ...

" Choice of Channel Parner : In Class Excersise."

Abhishek; Tripathi, Sanjeev; Sinha, Piyush Kumar (2012-09-11)

COVID-19: managing India's economy in challenging times

Abhishek; Mohanty, Debasis; Mishra, Suresh (Indian Institute of Management Ahmedabad, 2019)

The outbreak of COVID-19 was reported first by China on December 31st, 2019. By March 11th, WHO had declared it a pandemic. The responses of countries worldwide have varied from scaling up the health facilities, widening ...

Discriminant Analysis: A Manager's Guide

Das, Gopal; Abhishek; Varshneya, Geetika (Indian Institute of Management Ahmedabad, 2017-06-01)

This technical note introduces the concept of Discriminant Analysis for managers. The note starts by explaining the two objectives of discriminant analysis. It provides the background of discriminant analysis technique by ...

Do time constraint and emergency purchase situation exert same influence on shopping? a study under haptic touch influence

Abhishek (Elsevier Ltd, 2016)

Marketing literature has identified emergency purchase situation and time constraint as important situational influences. However, both of them are often equated with each other as both require shopping to be done in a ...

Elements of task definition shopping situations: a study in context of products high on haptic salience

Abhishek; Sinha, Piyush Kumar (Indian Institute of Management , Ahmedabad, 2014)

Marketing literature has identified task definitions as one of the important situational influences. Task definition features of a situation include an intent or requirement to select, shop for, or obtain information about ...

Elements of task definition shopping situations: a study of Indian customers in context of products high on haptic salience

Abhishek; Sinha, Piyush Kumar (Inderscience, 2016-07-25)

Marketing literature has identified task definitions as one of the important situational influences. However, existing definitions of planned and emergency shopping situations are driven from practitioners' perspective and ...