Browsing by Author "Abhishek, R"

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Understanding switching and exiting behaviour in consumers of addictive smartphone apps

Avchare, Kundan R; Abhishek, R (Indian Institute of Management Ahmedabad, 2021-09-07)

There are more than six billion smartphone users in the world. [1] China, India, and the US are the leading countries with 911.92 million, 439.42 million, and 270 million smartphone users respectively, as of May 2021. ...