Browsing by Author "Akella, Laxminarayana Yashaswy"
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Chief marketing officers' discretion and firms' internationalization: an empirical investigation
Kumar, V.; Borah, Sourav Bikash; Sharma, Amalesh; Akella, Laxminarayana Yashaswy (Palgrave Macmillan, 2021-01-04)The role of key individuals, such as the chief marketing officer (CMO), in the internationalization process has largely been ignored in the international business literature. Given the importance of the CMO in internationalization ... -
Essays on the elements of consumer journeys in retailing
Akella, Laxminarayana Yashaswy (Indian Institute of Management Ahmedabad, 2023)"In two essays, I examine how elements in online and offline consumer journeys can be used to study consumer behaviour. In the first essay, I bring in the network theory perspective as an element to study online consumer ... -
Knowledge structure of Chief Marketing Officers (CMOs): a review, bibliometric analysis, and research agenda
Sharma, Amalesh; Akella, Laxminarayana Yashaswy; Borah, Sourav Bikash (Elsevier, 2022-07-16)Research on Chief Marketing Officers (CMOs) has flourished in the last two decades. Nevertheless, despite sig- nificant interest among marketing academics and professionals, a comprehensive understanding of knowledge structure ...