Browsing by Author "Alam, Md Sarfraz"

Now showing items 1-2 of 2

    • In-store purchase behaviour of emerging market customers 

      Rajbhupinder, Bawa Yuvraj Singh; Alam, Md Sarfraz (Indian Institute of Management Ahmedabad, 2020)
      In this project, we focus primarily on understanding the in-store behaviour of Indian customers. First, we found out via literature review the current understanding of the factors that influence purchase decisions in retail ...

    • Political action committees in India 

      Verma, Bharatendu; Alam, Md Sarfraz (Indian Institute of Management Ahmedabad, 2020)
      The purpose of this project to understand the role of PACs(focus on issue-based PACs) in the USA and assess their potential relevance in India. The PACs, which have a special legal status as well as a historical background ...