Browsing by Author "Anand, Akshat"

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    • Role of internet in movie marketing 

      Shah, Nishad; Anand, Akshat; Gupta, Riya (Indian Institute of Management Ahmedabad, 2016)
      The Indian movie industry, currently at INR 13000 crores, has been growing at a CAGR of 13% over the past few years. Many trends, such as increasing cost consciousness, rise of content-driven films, new ...