Browsing by Author "Anand, Kamaljit S."
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Store format choice behavior for planned purchases – a case of bulk grocery
Anand, Kamaljit S. (2008)Store format choice is recognized as a significant and relatively long term decision for retailers as well as the consumers. The thesis studies this choice decision from consumer perspective in a planned purchase situation ... -
Store Format Choice in an Evolving Market – A TPB Approach
Anand, Kamaljit S.; Sinha, Piyush Kumar (2009-07-28)The store choice has been studied extensively in the literature, but store format choice has had limited research attention. The store choice modeling has been primarily done in the random utility theory framework, which ...