Browsing by Author "Anand, M. S."
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Study of consumer behavior in organized versus unorganized retail outlets with emphasis on middle and lower middle SECs
Anand, M. S.; Nath, Raman (Indian Institute of Management, Ahmedabad, 2000)The project has been undertaken in a backdrop of a sweeping organized retail revolution afflicting India. The hypermarkets and malls have sprung up in large parts of India. Most of these formats are replicas of successful ...