Browsing by Author "Anil, T. S."
Now showing items 1-2 of 2
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New product strategies: investigation of critical success factors (using Indian case studies)
Kapur, Alpana; Anil, T. S. (Indian Institute of Management Ahmedabad, 1993) -
Standardization vs Localization decisions in multinational brand marketing
Sinha, Jaivardhan; Anil, T. S. (Indian Institute of Management Ahmedabad, 1993)