Browsing by Author "Aravind, G."
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Assessment of price elasticity on consumer evaluation of mixed price bundling
Saha, Rizurekh; Aravind, G. (Indian Institute of Management Ahmedabad, 2012-09-14)Our project aim was to provide a framework for determining the optimal discount framing strategy in case of bundled offerings. Research was carried out in 3 phases: • Hypothesis formation • Measurement of Latitude ...