Browsing by Author "Arif, Mufazzal"
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Using Analytics to Pitch the Right Customer with Right Product at the Right Time through Right Channel
Kumar, Salil; Arif, Mufazzal (Indian Institute of Management, Ahmedabad, 2015)There are various channel of communication for cross selling of Banking Products and service.Out of which SMS, Email, ATM Display, and Internet banking Display are most important Channel for Banks in order to engage customers ... -
Using Analytics to Set Lending Product Cross-Sell Targets at Bank Level
Arif, Mufazzal (Indian Institute of Management, Ahmedabad, 2015)Branch is the most commonly used channel for Service organizations in order to engage customers and cross-sell their products. However it’s also one of the most intrusive ways of customer engagement. Given the value of ...