Browsing by Author "Arora, Saket"
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Impact of covid-19 on online retailing strategies for luxury brands: status-quo of personal luxury brands’ attitude towards online retailing
Rohit, Dasari; Arora, Saket (Indian Institute of Management Ahmedabad, 2023-09-21)Introduction In the world of marketing, the best practices for the luxury industry are usually counterintuitive to the traditional frameworks and concepts of the field (Kapferer & Bastien, 2012). Maintaining controlled ...