Browsing by Author "Arya, Harsh"
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Study of reference prices and bundle preferences online versus offline
Arya, Harsh; A., Sindhu (Indian Institute of Management Ahmedabad, 2016)The e-commerce market is a rapidly growing market throughout the world, and especially in developing countries. In developing countries like India, where this industry is in a growth phase, the focus of e-commerce players ... -
Study of rural sales and distribution strategies for FMCG products
Arya, Harsh; Jain, Sejal (Indian Institute of Management Ahmedabad, 2016) -
A study on the customer quality perceptions in tensile price Ssenario
Arya, Harsh; Jain, Sejal (Indian Institute of Management Ahmedabad, 2016)