Browsing by Author "B., Mahendra"

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    • The factors influencing the online purchase tendency of apparel 

      Dang, Karanpreet; B., Mahendra (Indian Institute of Management Ahmedabad, 2020)
      Background: Much of the research identifying factors that influence the online purchase of apparel is divided. The customers are still in the journey of behavioral transformation after the advent of the internet. The ...