Browsing by Author "B., Sunder Raghavan"

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Are consumer’s empowered at all? investigating the role of empowerment on packaged food purchases in India

Singh, Asweta Kumari; Adhikary, Sriyanka; B., Sunder Raghavan; Suresh, Surya (Indian Institute of Management Ahmedabad, 2018)

Packaged foods have become prominent in India, providing convenience and hygiene to the consumers. Many national, regional, local brands offer packaged food products in India and the market offers multiple choices to the ...