Browsing by Author "Barguzer, Shreya Subhash"
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Diversification strategy and new market entry of Suzuki motor corporation
Barguzer, Shreya Subhash; Rana, Abhinay (Indian Institute of Management Ahmedabad, 2022) -
Social norms in marketing: will metaverse change the trends?
Rana, Abhinay; Barguzer, Shreya Subhash (Indian Institute of Management Ahmedabad, 2022)Social norms are rules of behaviour that are considered acceptable in society. These may differ across cultures and societies and have a significant impact on the behaviour of an individual. Marketers incorporate these ...